Success Story Powered by New York MEP Regional Center ITAC
New York City based Quality Patterns is a family-owned and operated company in business for more than fifty years. They service clothing designers with their marking, grading, pattern and sample making skills. Routinely working with well-known designers and emerging designers alike, they are routinely given the most complex projects due to their skill with engineering garments, and using technological advancements to maximize their operation. With that history, new business always came in by way of referrals and recommendations. Like so many other industries, the COVID-19 pandemic impacted their supply of new leads. Many of their long-term clients went out of business and the emerging designers they worked with had disappeared.
Quality Patterns needed to be discovered by new prospects and educate them on their services. Partnering with ITAC, the New York City regional MEP center and MEP National Network member, Quality Patterns built their first website and “went digital” showcasing their client list and easy ways of getting in touch. The website provided Quality Patterns with a consistent lead source and a broader reach to potential clients.
We were nonexistent in the modern ways of doing business, but now our website is bringing in an average of five new leads a week. Sign me up for any future projects!
- Averaging 5-new leads per week from the website
- Increased reach to new prospects with SEO optimized site, including international designers
Read the full story on the NIST website here.
